By Karen Saunders
Reference URL: http://www.macgraphics.net
Have you ever asked yourself why a competitor’s business gets more attention than yours? The answer just may have to do with the elements that go into how memorable the business is. And that has to do with branding.
But exactly what is branding, anyway? Think of branding as predefining what a company is all about in the minds of its clients. Good branding differentiates your products and services in a positive way that really sticks in the minds of potential customers.
Click here to read more…
By Liz Jackson
Reference URL: http://www.smartads.info
You have one chance to make a first impression. Potential customers will form an opinion of a business within seconds. A company’s logo is therefore extremely influential, as it is almost always the first thing a customer will see.
In addition, once a customer becomes familiar with a business, the company’s logo will always be associated with that company name, and in turn, the company name will be associated with the logo. For these reasons, a considerable amount of thought should go into choosing a logo.
Click here to read more…
By Solomon Rothman
Reference URL: http://www.designerguy.net
There are two major problems inherent in most graphic design for the Internet. One of is ‘too much’ and the other is ‘no connection’. Designers tend to put ‘too much’ emphasis on the graphic elements which can take away from the actual site content, and they tend to have images and graphics which don’t really connect to their website’s purpose or theme. Remember that there is no magic formula for a successful website or even for good graphic design. This article is designed to clarify and answer the questions a potential audience will ask themselves when looking at your graphic design.
Click here to read more…
By Neil Tortorella
Reference URL: http://www.creativelatitude.com
Coming up with a fee for a logo can be an exercise in anxiety for new designers and seasoned pros, as well. How much should I charge? What if I charge too little and the company takes off with stellar success? Am I cutting my own throat? Oh geez, I’m competing against four other designers. Is my estimate too high? Too low? Where the heck did I put the antacid? We’ve all been there. Many of us have even taken up residence.
Click here to read more…
By Clint Jhonson
Reference URL: http://www.theitarticles.com
Every time we log onto the Internet we can see the beautiful work of graphic designers. Their skills and immense creativity have led to the expansion of the Internet is a short period of time, bringing the concept of virtual shopping closer to interested users. Most of us consider the World Wide Web to be one of the best places to search for either products or services, keeping in mind the multitude of websites existent.
Click here to read more…
By Vukan Karadzic
Reference URL: http://www.smartads.info
What makes one logo better than another? Why do you need a logo? How does your current logo stack up?
What makes one logo better than another?
Simplicity.
A good logo works in the simplest form. It is a memorable representation of your brand and inspires confidence in your customers. It should be fresh and original — without visual cliches or amateur effects. A logo is well-designed when it looks as good on a business card as it does on a web page or a billboard.
Click here to read more…
By John Parker
Reference URL: http://www.oneentry.biz
Graphics are an important part of Web Design but require serious thought and planning.Many websites I see suffer from the same problem. The graphics make the page look unattractive and cause the site to be ineffective because the all important message is difficult to focus on.
Click here to read more…
By Neil Tortorella
Reference URL: http://www.creativelatitude.com
When my son was about a year and a half old, I remember driving with him snuggly fitted into his back seat throne. He would point and say, “McDono,” “K-Mart,” and the biggy, “Toys ’R Us,” as we drove past the stores. Geez, the kid’s genius! He’s not even 2 and reading. I bet he’ll finish Harvard by 10! Well, the fleeting thoughts of my grand contribution to the gene pool were short lived. I knew better.
Click here to read more…
By Ken Wilson
Reference URL: http://www.approvedarticles.com
There are many important aspects that need to be taken into consideration before starting up a website. The art of website design is promoted online by many reputable companies and their services are invaluable to this flourishing industry.
Graphic design San Diego Company is famous for the best techniques in the business. They manage to blend amazing fundamental skills with advanced computer website design and their work is spectacular. The websites they create are known all over the Internet for being top-notch and this why so many people visit them.
Click here to read more…
By Mordy Golding
Reference URL: http://www.informit.com
In graphic design, a workflow comprises all the necessary steps that have to happen for a particular job to be completed. This chapter provides tips for creating the most efficient graphic design workflow possible.
If you can’t describe what you are doing as a process, you don’t know what you’re doing.
W. Edwards Deming
What Is a Workflow?
A workflow is a process of how something gets done. It’s a map that gets you from point A to point B. In other words, it’s the roadmap for a project. In most cases, there are several ways to get to where you’re going. Some ways might have more traffic, others nice scenery—but they all basically get you to your destination. In the business world, though, you want to get to your destination in the shortest amount of time, using the least amount of gas, and having a bit of fun at the same time—which makes your job rewarding, successful, and, most important, profitable.
Click here to read more…
