By Karen Saunders
Reference URL: http://www.macgraphics.net
Do the marketing pieces you send out lack pizzazz and personality? Are they capturing the clients you want to work with?
As your company’s in-house graphics person–perhaps more by default than by intention–you’re pressed to be a jack/jill-of-all-trades. You want to do a great job of producing promotional pieces, but you have little time to learn advanced design and marketing skills. Your ongoing challenge is learning to do a little more to get a lot better results–quickly and painlessly. How can you improve them?
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By Karen Saunders
Reference URL: http://www.macgraphics.net
A book cover is like your bait. You have four ways to get consumers to bite, which are the front cover, back cover, spine, and inside flaps (if your book is not a paperback). E-books are changing the face of book sales a bit, which makes it even more important to have a powerful book cover. If it looks good in the thumbnail on a web page, it will look great enlarged.
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By Chuck Green
Reference URL: http://www.creativelatitude.com
What is your understanding of the dynamics of the Client/Creative relationship? I’ve heard lots of opinions and countless complaints, but in all my wanderings, I have yet to find a good, non-legalese consensus of what we should expect of each other. A proposition that lays out the “spirit” of our relationship.
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By Karen Saunders
Reference URL: http://www.macgraphics.net
The way a book interior is designed has a part in whether the book will sell or not. A customer will not read–or buy–a book that is designed in a way that is difficult to read. If the type in your book is too small, or the spaces between the lines are too narrow, many prospective customers will move on to another book. Your goal with book design is to create an interior that is inviting, pleasing, and easy to read. This involves good use of fonts, word spacing, leading, line length, and alignment. Here are some techniques that professional typesetters use.
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By Karen Saunders
Reference URL: http://www.macgraphics.net
It’s more than a collection of words on pages. It’s your book. Your baby. But will other people find out about its greatness? Well, that depends. What do your pages look like?
This is where page layout comes in to play. You can have the most riveting, meaningful, Nobel prize-worthy masterpiece on the block, but it will be very lonely on those bookshelves if no one wants to buy it.
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By Jeff Marsh
Reference URL: http://www.oneentry.biz
Free business logo design can be found in a variety of areas. There are many logo design companies that will design your free business logo design if you purchase other products from them. Some logo design businesses will provide the free logo design with website design, stationary design and web hosting. For example, you purchase your website design and hosting through them and they will design a free business logo design for you. The price you pay for the website design and hosting depends on your needs in those areas but you are able to lump your free business logo design in the package as well for no additional cost.
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By Karen Saunders
Reference URL: http://www.macgraphics.net
A wonderful, hardworking marketing tool is a giant postcard! With colorful eye-catching graphics on one side and your promotional copy on the back, it will grab attention faster than an email, ad or sales letter.
Make it BIG:
A giant postcard, also called an oversized, jumbo, or #14 postcard is a low-cost, effective device for branding your business and creating prospect response. Start with a 6″ x 9″ or larger size postcard and print in full color to make it stand out from the stack of white envelopes in today’s mail. Postage is the price of a first class stamp.
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By Karen Saunders
Reference URL: http://www.macgraphics.net
Think of any large company, and I’ll bet you can picture its logo. It seems like they must have been born with it, but they weren’t. Every logo had to start somewhere. And you can start building recognition right now that will continue for years when you create a strong visual brand.
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By Charlene Rashkow
Reference URL: http://www.creativelatitude.com
We’ve all read the countless publications about effective web site design, outstanding written content and the never ending need for search engine optimization, yet often the importance of color one chooses for a web site is overlooked.
It is a proven fact that physical changes take place when individuals are exposed to certain colors. Because colors have the power to stimulate, excite, or even depress, specific color combinations can possibly work to your advantage or to your detriment. Have you considered whether your web site color is sending the message you intended?
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By Karen Saunders
Reference URL: http://www.macgraphics.net
What’s the quickest way to create mood without saying a word? Color! Before they read your marketing piece, they see it – and their feeling about your business begins. So it’s a good idea to take some time to find out what colors mean – and how they can help sell for you. When you learn the psychology of colors you will be able to add a whole new layer to your marketing materials. Here’s how using certain colors will help you attract a specific target market and evoke the desired response:
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