By Kelly Dailey
Reference URL: http://www.web-designers-directory.org
Wordmark Logo:
The most widely used of all logo types, the wordmark focuses on text and typeface but can incorporate other elements as well. A wordmark may be best suited for companies whose name effectively describes what they do (Office Max, Home Depot) WIthout graphical elements to convey that message, a literal interpretation of the words is often necessary. (For example, we know that Gilmore & Rey are accountants because the logo literally tells us so.)
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By Curtis D. Tucker
Reference URL: http://www.rob-barrett.com
A great logo can help a business project a positive image while a bad logo can bring a negative impression about a company. For many companies, a logo is the only identifiable mark a potential customer may ever see, so it needs to be memorable, descriptive and easily recognizable. If a logo is the company spokesman, how much is it really worth?
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By Russell Arsenault
Reference URL: http://www.designertoday.com
For small businesses, creating a logo is one of the most important stages of a company’s infancy. A professional image can take you a long way, distinguishing your company from the competition. Unfortunately, not everyone is a stellar graphics designer. Even if you choose to outsource your logo project, you’ll still need to provide a minimum level of guidance to the design firm. In light of this, here is a concise set of design tips written to ensure your logo perfectly suits your needs.
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By Adrienne Turcotte
Reference URL: http://www.designertoday.com
What Is Graphic Design?
Graphic design is about communication, not about “making things pretty” and is a skilled profession. Designers are more than people who own expensive software. You hire them for their knowledge as much as you hire them for their creativity. Design is not “art”, it is commercial art; design has to serve a purpose.
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By Ray Smith
Reference: http://www.allgraphicdesign.com/graphicdesignarticles/logographicdesign/logos-designingcorporate.html
A corporate logo design should be highly instrumental in building your corporate identity and should successfully exude the company’s attitude. The viewers must have some idea about the disposition, character, or fundamental values of your company through your logo.
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