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By Karen Saunders
Reference URL: http://www.macgraphics.net
A flyer is an inexpensive and highly effective way to grab attention in a very busy marketplace. How do you make your flyer stand out in the crowd? Here are some techniques that professional designers use to make flyers “pop.”
By Mark Boulton
Reference URL: http://www.markboulton.co.uk
Many designers, whether traditionally schooled or not, have trouble with composition. I’ve sat with plenty of designers who simply moves things around until they feel ‘right’.
Design is, in essence, communication (I know, I know, I rant about this enough, but this isn’t one of them) but the vehicle for communication is the design. One of the key components in the vehicle of communication is composition, and in design schooling it is something that is taught as something you should feel rather than create logically. This has always bothered me.
By Karen Saunders
Reference URL: http://www.macgraphics.net
In case you didn’t read Part 1, here’s the story.
Let me tell you about the last home show I went to. It was your typical home show with lots of booths, pretty displays, loads of freebies. But I wasn’t interested in all that. I was on a mission. I needed a landscaping contractor to take my dismal, ordinary backyard and turn it into Fantasy Island. Not too much to ask, right?
By Karen Saunders
Reference URL: http://www.macgraphics.net
Let me tell you about the last home show I went to. It was your typical home show with lots of booths, pretty displays, loads of freebies. But I wasn’t interested in all that. I was on a mission. I needed a landscaping contractor to take my dismal, ordinary backyard and turn it into Fantasy Island. Not too much to ask, right?
By Alex Benson
Referece URL: http://www.mcpmedia.com
Flash, an interactive, multimedia format, was introduced to web design only a few years ago. It was heralded as an absolute breakthrough in Internet technology. Web designers were soon rushing to add Flash to website after website. Unfortunately, Flash, while sometimes quite useful, proved sometimes to be more of a headache than a help.
By Karen Saunders
Reference URL: http://www.macgraphics.net
Have you ever asked yourself why a competitor’s business gets more attention than yours? The answer just may have to do with the elements that go into how memorable the business is. And that has to do with branding.
But exactly what is branding, anyway? Think of branding as predefining what a company is all about in the minds of its clients. Good branding differentiates your products and services in a positive way that really sticks in the minds of potential customers.
By Erin Ferree
Reference URL: http://www.elf-design.com
Remember how excited you were when you first designed your logo? How beautiful you thought it was, and how you couldn’t wait to get your first batch of business cards printed so you could show it off? How you excitedly described its meaning and subtleties to your mom (and your clients?) And the rush to the trademark office to get your new love “made official”—what excitement when the papers finally arrived!
By Karen Saunders
Reference URL: http://www.macgraphics.net
Have you ever asked yourself why a competitor’s business gets more attention than yours? The answer just may have to do with the elements that go into how memorable the business is. And that has to do with branding.
But exactly what is branding, anyway? Think of branding as predefining what a company is all about in the minds of its clients. Good branding differentiates your products and services in a positive way that really sticks in the minds of potential customers.
By Liz Jackson
Reference URL: http://www.smartads.info
You have one chance to make a first impression. Potential customers will form an opinion of a business within seconds. A company’s logo is therefore extremely influential, as it is almost always the first thing a customer will see.
In addition, once a customer becomes familiar with a business, the company’s logo will always be associated with that company name, and in turn, the company name will be associated with the logo. For these reasons, a considerable amount of thought should go into choosing a logo.
By Solomon Rothman
Reference URL: http://www.designerguy.net
There are two major problems inherent in most graphic design for the Internet. One of is ‘too much’ and the other is ‘no connection’. Designers tend to put ‘too much’ emphasis on the graphic elements which can take away from the actual site content, and they tend to have images and graphics which don’t really connect to their website’s purpose or theme. Remember that there is no magic formula for a successful website or even for good graphic design. This article is designed to clarify and answer the questions a potential audience will ask themselves when looking at your graphic design.
