http://www.techages.com/articles Articles, document templates, sample documents, training material, tips and much more Thu, 04 Oct 2007 13:49:23 +0000 http://backend.userland.com/rss092 en By Karen Saunders Reference URL: http://www.macgraphics.net Do the marketing pieces you send out lack pizzazz and personality? Are they capturing the clients you want to work with? As your company's in-house graphics person--perhaps more by default than by intention--you're pressed to be a jack/jill-of-all-trades. You want to do a great job of producing ... http://www.techages.com/articles/capture-clients-with-words-that-%e2%80%9chook%e2%80%9d-and-graphics-that-%e2%80%9ckick%e2%80%9d/ By Karen Saunders Reference URL: http://www.macgraphics.net A book cover is like your bait.  You have four ways to get consumers to bite, which are the front cover, back cover, spine, and inside flaps (if your book is not a paperback).  E-books are changing the face of book sales a bit, which makes ... http://www.techages.com/articles/design-a-book-cover-that-flies-off-the-shelf/ By Chuck Green Reference URL: http://www.creativelatitude.com What is your understanding of the dynamics of the Client/Creative relationship? I've heard lots of opinions and countless complaints, but in all my wanderings, I have yet to find a good, non-legalese consensus of what we should expect of each other. A proposition that lays out ... http://www.techages.com/articles/the-design-constitution/ By Karen Saunders Reference URL: http://www.macgraphics.net The way a book interior is designed has a part in whether the book will sell or not. A customer will not read--or buy--a book that is designed in a way that is difficult to read. If the type in your book is too small, or ... http://www.techages.com/articles/award-winning-designer-reveals-secrets-to-attractive-page-layouts/ By Karen Saunders Reference URL: http://www.macgraphics.net It’s more than a collection of words on pages.  It’s your book.  Your baby.  But will other people find out about its greatness?  Well, that depends.  What do your pages look like? This is where page layout comes in to play.  You can have the most riveting, ... http://www.techages.com/articles/turn-page-turners-into-buyers-with-great-page-layouts/ By Jeff Marsh Reference URL: http://www.oneentry.biz Free business logo design can be found in a variety of areas. There are many logo design companies that will design your free business logo design if you purchase other products from them. Some logo design businesses will provide the free logo design with website design, ... http://www.techages.com/articles/how-to-find-free-business-logo-design/ By Karen Saunders Reference URL: http://www.macgraphics.net A wonderful, hardworking marketing tool is a giant postcard! With colorful eye-catching graphics on one side and your promotional copy on the back, it will grab attention faster than an email, ad or sales letter. Make it BIG: A giant postcard, also called an oversized, jumbo, or #14 ... http://www.techages.com/articles/create-a-giant-postcard-to-market-your-business-and-get-results-fast/ By Karen Saunders Reference URL: http://www.macgraphics.net Think of any large company, and I’ll bet you can picture its logo.  It seems like they must have been born with it, but they weren’t.  Every logo had to start somewhere.  And you can start building recognition right now that will continue for years when ... http://www.techages.com/articles/from-logo-to-legend-%e2%80%93-in-10-simple-steps/ By Charlene Rashkow Reference URL: http://www.creativelatitude.com We've all read the countless publications about effective web site design, outstanding written content and the never ending need for search engine optimization, yet often the importance of color one chooses for a web site is overlooked. It is a proven fact that physical changes take place ... http://www.techages.com/articles/does-color-really-matter/ By Karen Saunders Reference URL: http://www.macgraphics.net What’s the quickest way to create mood without saying a word?  Color!  Before they read your marketing piece, they see it – and their feeling about your business begins.  So it’s a good idea to take some time to find out what colors mean – and ... http://www.techages.com/articles/advertising-and-color/